Secondhand shopping guidebook
2024, indesign
About the project
For my Typography course, I created an 8” x 8” guidebook to flea markets and second-hand shops in San Diego, highlighting the environmental and stylistic value of thrifting. I developed a cohesive visual system using intentional type pairings, a modular grid, original photography, icons, and a custom map, along with a companion app concept. The project emphasizes hierarchy, rhythm, and branded consistency while balancing form and function.
Process
Color Palette
Option 1
Option 2
typeface
Sketches
Moodboard
SPREADS