WHIRLWIND typeface
2025, Adobe Illustrator
About the project
This project explores typography and music through the creation of an all-ages festival built around a custom typeface. Using Mala Condensed Bold as a base, I designed Whirlwind, refining its condensed structure with sharp, square slab serifs and simplified details to create a bold, western-inspired look.
The visual direction was guided by research into a specific music genre, Tex-Mex (Tejano music) shaping the festival’s identity, logotype, and promotional materials. The final outcome includes a cohesive branding system, three performance posters, and a type specimen book showcasing the typeface in use.
Process
Original typeface: Mala condensed
Initial Sketches
DIGITAL Sketches
FINAL modified typeface
Type SPeCIMEN Book
MUSIC FESTIVAL Logo development
MOODBOARD
Color Palette
NAME IDEAS
Sounds of the Sol
Tejaño Sueños
Southwestern Sound
Southwestern Sueños
Sketches
FINAL LOGO
The Tejano Revival logo uses the custom Whirlwind typeface to create a bold, western-inspired identity. Its strong slab serifs and condensed structure give it a clean, confident presence while keeping the focus on the typography.
MUSIC FESTIVAL POSTERS
The poster series extends the visual identity established by the logo, applying the Whirlwind typeface across a set of promotional designs for a Tejano music festival for all ages. Inspired by the Tejano music genre, the posters carry forward the bold, western-influenced aesthetic while incorporating visual elements and energy drawn from the genre’s cultural and musical style.
