Hotel Alouette

About the project

Hotel Alouette is a luxury boutique hotel concept set in Provence, France. The name Alouette, meaning “lark” in French, reflects a sense of lightness, calm, and connection to nature, informing a visual identity rooted in quiet elegance and the region’s soft light and textures.

A restrained typographic system, subtle bird motif, and muted palette are applied across key touchpoints—menus, door hangers, key cards, and packaging—creating a cohesive and refined guest experience.